How we knew what our client needed before they knew it themselves.
lululemon: Style Guide Cribsheet
Many of the teams we work with are subject-matter experts, not writers or designers. We identified the need for a central resource to empower them with a tool to help them create highly effective content. We pitched them our idea of a helpful “one-pager” to guide consistent, grammatically sound content across teams and functions—and they said “go for it!”
The Solution
Sometime distilled hundreds of pages of existing brand guidelines into a useful one-pager that outlines how to create clear, consistent content for a specific department’s body of work.
The Impact
The cribsheet is now used by employees and contractors from multiple teams across lululemon. Since delivering this tool in 2023, we’ve received multiple requests from different departments within the organization to create a specialized cribsheet designed specifically for their function.
About lululemon
lululemon is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.