How content reveals impact: Canada Wood Group annual reporting.
Canada Wood Group: Annual Impact Report
With the objective of communicating the impact of Canada Wood Group’s efforts to expand exportation opportunities for Canadian wood products, Sometime was contracted for editorial direction of the company’s first-ever impact report.
This project required a high level of sensitivity to the corporate-political environment in B.C., China, Japan, and Korea while ensuring a consistent tone of voice across materials compiled by several writers—many of whose first language wasn’t English.
The Solution
We utilized experience-based knowledge of government reporting standards, with emphasis on Crown corporation reporting requirements, for the editorial direction of Canada Wood Group’s inaugural Impact Report.
The Impact
The report was received favourably by stakeholders, tallied thousands of digital downloads within two weeks of publication, and CWG contracted us again the following year to work on the company’s second annual report.
About Canada Wood Group
Canada Wood Group is a non-profit organization promoting the use of Canadian wood products in the construction and wood-in-manufacturing sectors.