How we turned technical training materials into a global smash hit.
lululemon: Retail Training Program Materials
lululemon tasked us with designing and editing the materials for the company’s first-ever onboarding program for regional managers all over the world. Because these training materials will play a vital role within the larger organization, they need to be clear, visually beautiful resources that foster alignment and engagement within a crucial group of employees.
The Solution
Over the course of eight months in 2024, Sometime supported teams in Canada and the USA in creating a clear, concise training program for the company’s regional managers. After our copy team edited hundreds of pages of existing learning materials into a set of multi-channel assets that captured the brand’s distinct voice, our art department brought it to life by blending instructional-design principles with on-brand visuals to create a truly memorable learning experience for this key audience.
The Impact
The client shared that the beautiful program workbook we created showcases lululemon’s commitment to top-notch retail training materials so well, their recruiters now use it all over the world to attract top new executive talent to the company.
About lululemon
lululemon is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.